Davide Di Giorgio is an operations and leadership advisor whose work is field-tested at scale. He led Crumbl's first international expansion into Canada's initial 24 locations, which produced $100M+ in net sales β part of 69 openings across the US and Canada and 1,200+ days on the operational floor, where he built 50+ Field Trainers into committed brand ambassadors.
His method is subtraction: removing what blocks performance rather than adding more oversight, training, or systems. It's a lens built over 30 years on the front line β from the floor, not from a textbook and not from a desk β across hospitality, education, entertainment, and multi-unit operations. Audio engineering taught him the move: you don't fix a muddy mix by boosting, you cut what doesn't belong.
From Correction to Commitment is the keynote he's most booked for. Author of Being Unapologetic (#1 Amazon bestseller in eight countries). TEDx speaker. Currently writing Good Enough. Based in Sicily; regularly in the US and Canada; booked globally.
Being UNapologetic: Empowering You to Become an Influential Speaker and Visionary Leader
Good Enough: Releasing Fall 2026
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From Correction to Commitment. Every intervention on the market is correction with better packaging β and correction has a ceiling. The keynote. The workshop. The engagement platform. The survey comes back the same. This speech doesn't add another layer. It rebuilds the operating posture underneath so the change holds past Monday morning. Drawn from 1,200+ days on the floor, 69 location openings,
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The Engagement Ceiling. The recognition platform is deployed. Manager-effectiveness training has run. And the number hasn't moved on the pulse survey. Engagement is a belief problem, not a behaviour problem, and every downstream intervention misses it. This speech gives HR & People leaders the upstream diagnosis and the language to take the argument back to the C-suite where it belongs.
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What Works Doesn't Scale. The playbook is documented. The training is thorough. The best location is extraordinary. And the gap between it and the average keeps widening. The problem was never the systems. It's the belief layer underneath β and adding more SOPs, more technology, and more training doesn't touch it. This speech closes that gap.